Ep 123 Stop Designing ‘Patios’ and Start Designing Rooms: Ginny Brennan’s Secret

Mike and Trey Farley host the Luxury Outdoor Living Podcast and interview Ginny Brennan, co-founder of One Affirmation, an online home decor shop launched after forming an LLC in 2015 and going live in 2016. Ginny shares her background (former actress with roles including Entourage and The Hit List), her move from Brooklyn to Texas, and how a 2015 trip to Thailand inspired her to source handmade textiles and teach herself sewing via YouTube, leading to her first Etsy sales and a growing pillow business.

 

Discover more:

https://www.oneaffirmation.com/

https://www.farleypooldesigns.com/
https://www.instagram.com/farleydesigns/
https://www.instagram.com/luxuryoutdoorlivingpodcast/
https://www.instagram.com/poolzila/

 

00:00 Podcast Welcome

01:17 Meet the Hosts and Guest

01:40 Backyard Design Story

03:51 What Is One Affirmation

04:30 From Acting to Etsy

05:55 Sourcing Textiles and Designers

07:56 Outdoor Pillow Essentials

09:56 Custom Cushions and Wind Fixes

11:19 Outdoor Living Trends and Comfort

12:46 Shopping the New Website

13:42 Pillow Consultations and Styling

16:40 Scaling the Business

18:39 COVID Boom and Texas Move

20:36 Inventory and Shipping Timelines

22:01 What Makes a Luxury Backyard

24:50 Rugs and Custom Work

26:00 How to Contact and Follow

27:27 How Many Pillows Is Too Many

28:41 Bench Depth Planning

30:05 Layering Outdoor Comfort

32:31 Pet Friendly Fabrics

34:03 Design Rules And Value

34:55 Textiles And Career Shift

36:15 Neutral Pillow Trends

37:18 Social Media Design School

38:47 Outdoor Inserts And Mold

40:14 Dogs And Backyard Life

42:28 Luxury Feel With Accessories

44:35 Sizing Rugs And Refreshing

46:31 Rapid Fire Favorites

48:35 Wrap Up And Show Mission